UTILIZING FACIAL RECOGNITION IN RETAIL

Imagine walking into your favorite restaurant and being recognized by the cashier who asks, “Do you want the usual?”. What if instead of a cashier, you were recognized by a self-order kiosk that brought up your previous order, and had your credit card information stored? Well, at some BurgerFi locations technology like this is already being incorporated into their customer loyalty programs.

How Does It Work?

When a customer first visits the self-order kiosk, they’ll be prompted to choose the menu items they want and complete their payment. After, the kiosk will ask if the customer wants to save their order details for their next visit. The customer can choose if they want to save their info by credit card info, phone number, and now facial recognition.

If the customer selects facial recognition, the kiosk will use its onboard camera to snap a photo and scan the picture for their facial geometry. The software scans for characteristics like the shape of your head, the space in between your eyes, and your face contour. From there the picture is deleted and the kiosk identifies repeat customers using the facial geometry that was obtained from the picture. The next time that customer uses a self-order kiosk, they can log in using a facial scan, and their BurgerFi Burger with extra tomato will be ready and customized exactly how they like it.

Retail Store Applications

ConnectPOS has facial recognition software that watches customers enter the store and then matches their facial geometry with their customer profile or identifies them as a new shopper. This information is sent to a sales associate who can then check the customers’ previous orders to help them find the perfect shoes to match the dress that she bought last week. The software could also be updated with the customers’ online shopping activity. For example, let’s say a customer had a pair of jeans in their online shopping cart. The sales associate could lead the customer to that exact pair for them to try on! Another feature of ConnectPOS’s software is improved security. Facial recognition can help identify shoplifters and alert security if a repeat offender has entered the store, saving your company money on theft allowances.

Conclusion

Understanding your customers will always be important for any business that wants to better serve its customer base. We believe that implementing facial recognition software into your customer loyalty program in the QSR or retail space will help you do exactly that. If you’re interested in facial recognition software, visit ConnectPOS to see how they can help.

Implementation of these emerging technologies requires the IT infrastructure to enable it. Unfortunately, many IT departments struggle to execute multi-site technology upgrades like these with unreliable service providers and multiple layers of outsourced labor. CUSITech provides a single point of contact to manage the planning, surveying, installation, and implementation with our nationwide skilled W2 technicians, so you can hit go-live dates on time and on budget.  Give us a visit today: https://cusitech.com/services/qsr/

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