The pandemic has accelerated the shift from in-store ordering and led to massive growth in off-premise ordering. QSR’s are being forced to adapt their in-house tech or risk being left behind. Throughout the pandemic, CUSITech has stayed busy helping restaurants adapt. we’ve seen some common trends start to form around the type of hardware restaurants choose to invest their valuable time and money into. Look, CUSITech is hardware agnostic, we can give you our honest opinion on the types of devices that are going to be best for your restaurant’s specific needs.
One upgrade we see with nearly every QSR refresh is an exchange of POS systems from the front of the house at the pin pads, all the way to the back of the house. Every year POS systems are getting smarter, adding more features, and more recently the ability for advanced analytic tracking. Using these analytics can help your operations team perfect the art of restocking, and your marketing team by evaluating the effectiveness of their latest advertising campaign.
McDonald’s was an early adopter of self-service kiosks originally and if you’ve been inside of one, then there’s a good chance that you’ve ordered from one. Self-service kiosks offer a fully customizable ordering experience by letting the customer create each food item to their exact liking.
During the pandemic, Self-Service Kiosks declined in their popularity because customers wanted as little contact as possible. Today, as restaurant doors start opening QSR’s are finding that customers are making their way back to self-service kiosks because they offer less contact than ordering from an employee. One Brand we recommend if you’re looking to add self-service kiosks is Olea Kiosks. Their kiosks can be found in Nike, Apple, and many other nationally recognized retail stores.
Digital Menu Boards
Have you ever found yourself in line at a drive-thru, looked at the menu and realized that you made it in time for breakfast. You give your order to the person working the drive-thru, and they let out the saddest sentence you could imagine, “I’m sorry we’re now serving the lunch menu”. You curse under your breath and think about how badly this drive-thru could use a digital menu board that automatically changes from the breakfast to lunch menu. Just me? I didn’t think so. Luckily with digital menu boards you can prevent that from ever happening to anyone again. Restaurant leaders also find it easier when pushing out new menu items. Instead of relying on an employee to update the menu board. Someone can remotely push out the update to every location in seconds. Oh, and they look significantly better.
If your restaurant, QSR, or Table Service company is looking for a trusted partner to help evaluate hardware, visit cusitech.com/qsr to learn more about how we can help or view our other free resources for QSR IT leaders.
CUSITech provides a single point of contact to manage the planning, surveying, installation, and implementation of these projects with our nationwide skilled W2 technicians, so you can hit go-live dates on time and on budget. Give us a visit today: https://cusitech.com