In today’s age of viral videos and food, QSRs and restaurants are exploding in popularity literally overnight. Take Dunkin’ Donuts, for example, their collaboration with a TikTok star, led them to break their app’s active user record by 53%. All it takes is someone with a large social media following to mention your restaurant and then there’s a significant chance that the next day you won’t have enough food to meet the demand. You don’t want to get caught off guard, so you should invest in infrastructure that can handle a major uptick in foot/online traffic. By doing this you can ensure those customers who only came for the hype keep coming back for more.
In house ordering
Food delivery and mobile ordering have been exploding in the past three years, and last year 53% of people said they had ordered food via a delivery service like GrubHub or UberEats in the past week.
https://thespoon.tech/report-60-percent-of-restaurant-orders-are-now-off-premises/
You’re leaving money on the table if your store isn’t ready to handle mobile orders and the numbers prove it! The industry is slowly moving away from 3rd party apps and creating their own. If you’re interested in getting started with a delivery app, Wix just launched “Dine by Wix” which offers free delivery app templates.
POS Systems
POS Systems participate in virtually every aspect of a restaurant business and play a vital role in the process of taking orders, collecting data, and managing inventory. Best-in-class POS systems support Near Field Communication and can handle touchless payment from smartphones, smartwatches, and touchless credit cards. Keep an eye out for a POS system that offers analytic tracking. Analytics can help you fine-tune your offerings and project revenue when your company starts to grow.
Drive-Thru Infrastructure
As your QSR starts to gain more popularity, your drive-thru lines can get seriously backed up causing passing customers to turn away. Today, the drive-thru accounts for a large portion of QSR sales. The increase of drive-thru orders has pushed QSRs to move towards dual lane drive-thru’s virtually allowing them to serve double the amount of customers, and cutting down on wait times.
Self Order Kiosks
Among the first to embrace self-order kiosks was QSR giant, McDonald’s. Far before the pandemic Self Order Kiosks were being used to cut down on customer’s wait time, now in a post-pandemic world customers are turning to kiosks to cut down on human contact. Consider adding kiosks to give your customers a safer, restaurant ordering experience. Something to consider: You’ve probably experienced the dreaded blue screen of death. A customer expecting to be able to order via Kiosks who is greeted with a non-responsive system will be disappointed. Maximize the uptime of your critical ordering infrastructure with power protection systems (Link). Isolation transformers and batteries will keep your gear up and running reliably for your customers.
If you’re part of a growing franchise and need support when rolling out this tech to all of your locations, reach out to CUSITech so our skilled W2 technicians can help!
CUSITech provides a single point of contact to manage the planning, surveying, installation, and implementation of these projects with our nationwide skilled W2 technicians, so you can hit go-live dates on time and on budget. Give us a visit today: https://cusitech.com/services/qsr/
